Organizing an industry conference is a real challenge. Preparing a professional event that will attract the right group of recipients requires the involvement of many forces and resources, as well as the coordination of the work of a team of people. Proper advertising materials are also very important. What and when will it come in handy? Where can I order conference materials? Get to know the top 5 advertising materials that will be useful when organizing a conference and other tips!
Popular advertising materials
The right selection of marketing tools will allow both to reach people who are the target group at the event, but also help in promoting the conference and what is associated with it, as well as companies and people who participate in the event - e.g. sponsors, partners , donors. We present the top 5 popular advertising materials that will be invaluable support in organizing the event!
What and when will it come in handy?
- computer graphics
Creating effective graphics is extremely important at the conference promotion stage. They can be used to create an attractive conference landing page, event page in social media or paid and free ads that will be published on the web. Well-thought-out graphics that have the right content and are aesthetically pleasing play an important role in reaching potential recipients.
- Posters, flyers, banners
The created computer graphics can also be used for outdoor advertising, i.e. creating posters, leaflets, banners and other outdoor advertising media. Here, however, it should be remembered that their arrangement requires the consent of the owners of the area (e.g. fences, poles and advertising boards). These elements will be useful both to promote the conference and during the event - especially when, for example, they contain the conference schedule or other important information for participants. For their exposure, it is worth considering investing in advertising stands for leaflets.
- Outdoor advertising stands
They effectively attract attention, so they can be useful for conference promotion, but also be a sign on the day of the conference. It is worth using them, for example, in front of the facility where the event takes place, so that participants can easily reach the indicated location. Outdoor advertising stands they can also be a great marketing tool - it is worth encouraging participants to take photos in front of them, and then tag the organizer (and possible partners, sponsors) in social media.
- Indoor advertising stands
These types of elements will be great when you want to create a stand promoting your company during a conference (check our post: How to prepare an exhibition stand?), but they will also perfectly fill the space on the stage, in the corridor or in the catering area. What indoor advertising stands you choose, it is worth making it dependent on individual needs and the goal they are to achieve. It can be, for example, an effective photo wall, an information board (e.g. with the event schedule), a stand promoting the brand (e.g. with a description of services, company logo, website address, etc.), shelf display and many others.
- Gifts for participants
An inseparable part of the conference are gifts for participants. For people who give speeches during the conference, it is worth creating thank-you packages that will include various types of gadgets - e.g. pens, mugs, brochures and other items related to a given industry. For listeners, we recommend small sponsorship gifts, sweets or discount coupons for sponsors' services - of course, depending on the industry.
Where to order conference materials?
Advertising materials that will be useful during the conference must be of high quality. It is therefore worth choosing to work with an experienced contractor. At Brooklyn.pl, we offer you various solutions, but we also offer the possibility of consulting. We care about the highest quality of our products, and at the same time we try to be flexible when setting deadlines. Feel free to contact us to learn the details of our offer!
