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Internal Spatial - Totems and Cubes
Internal Spatial - Totems and Cubes
Spatial indoor advertising stands is an evolution of traditional media that transfers marketing communication into the third dimension. Instead of a flat surface, they offer an intriguing form that engages, attracts attention and builds lasting associations with the brand. Among them, special attention should be paid to advertising totems – vertical, free-standing structures that have become a pillar of modern advertising at points of sale, at trade fairs and during events.
Why is it worth investing in spatial advertising?
- The “wow” effect and attention grabbing: A non-standard, three-dimensional form is naturally more interesting to the human eye than a flat poster. A spatial stand, especially a tall totem, is noticeable from a distance and effectively stands out in a crowded space.
- 360 degree visibility: Many spatial structures, including elliptical and triangular totems, present graphics on all sides. This allows for reaching recipients moving from different directions, which is crucial in shopping malls or at trade fairs.
- Building a dedicated brand zone: Using several stands, you can physically separate and arrange space, creating, for example, an information point, a product testing zone or a photography corner.
- More interactivity: Spatial forms encourage interaction – you can walk around them, touch them or take a photo with them, which naturally drives word-of-mouth marketing and promotion on social media.
choosing spatial stands, and especially versatile advertising totems, you invest in advertising that appeals to the senses, builds experience and is effectively remembered by your recipients.