When you present your company at trade fairs or set up a stand at various types of events where you promote your brand, you need to ensure its proper appearance and functionality. Get to know Brooklyn.pl's tips and find out where to start designing an exhibition stand and what elements to keep in mind. We also suggest whether it is worth relying on the help of experts.
We create an exhibition stand step by step
Exhibition stands are an effective way to attract the attention of recipients. They allow you to present the offer, attract attention, distinguish the brand from the competition. If you plan to participate in trade fairs or need an exhibition stand for another event, you must remember about the appropriate design and careful execution. Check where to start!
- Selection of the type of stand
There are three basic types of exhibition stands. The first are row stands - closed on 3 sides, but relatively cheap to make. The second are corner stands, where the buildings are only on two sides and thus give a chance for creative arrangement of space. The third type are front stands and islands. The lack of physical partitions and open space make it easier to reach the stand and foster relationships with recipients.
- Stand area
Often at fairs and events there are restrictive rules for exhibitors, so it is worth finding out how the issue of stand dimensions developed at past events. Keep in mind, however, that the less space there is to use, the more difficult it is to create interesting, eye-catching buildings.
- Stand construction and visual aspects
The stand is a business card of the company, so it must be functional, neat and effective. The development concept should be well thought out and consistent. Colors consistent with the brand's image identification. It is worth ensuring that the structure is solid and comfortable during operation. The best exhibition stands should have their own electrical installation, and their construction should comply with health and safety regulations.
- Details
We recommend taking into account current trends and implementing innovations that will make your stand stand out from the rest. Creative solutions are always welcome, regardless of the industry. Of course, the condition is that they match the brand and what it wants to convey to the recipients.
Exhibition stand elements
In addition to stand construction, you should also remember about additional solutions that are an absolute must-have at the fair. This for example indoor advertising stands. They will work great with any type of stand - even in the case of row stands, they can be a great solution (especially recommended in this case totems), because your brand will be visible from a distance. Also, don't forget about things like: advertising stands for leaflets or creative photo wallswhich are a valuable marketing tool in the era of social media. We also recommend printing leaflets or ordering various advertising products (e.g. pens, lanyards, mugs, notebooks, magnets) to be able to give them to people visiting your stand.
Where to look for expert help?
Designing a trade fair stand on your own is quite possible, although it requires appropriate knowledge and skills. Therefore, it is worth considering the issue of relying on specialists who have many such projects on their account - especially when it comes to creating stand construction. You will find many advertisements of companies that deal with this on the web. At Brooklyn.pl, we will offer you the design and manufacture of all additional elements, such as stands and stands, walls, displays and various types of advertising gadgets. Contact us to get to know the offer!
