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Types and use of advertising stands

Advertising stands are a very important marketing tool that is worth using in your outdoor activities. They effectively attract attention, convey the desired information, and are remembered. Check what are the types of advertising stands and we present their use in promoting the brand.

What are the types of advertising stands?

An advertising stand is a very useful accessory that can be used in many industries and in various circumstances. They are a form of promoting a given message in the form of a physical information carrier. They are most often used for commercial purposes, but they do not always have to play this role - it all depends on how they will be designed and used. Below we present the types of advertising stands along with their specifications. We suggest what their purpose is and when it is worth choosing them.

  • Outside

Made of exceptionally durable materials, resistant to external factors and properly secured. Such outdoor advertising stands are available in various configurations - one-sided and two-sided with an arched steel base or a weighted paving slab. Outdoor advertising stands can be additionally equipped with pockets for leaflets, convex elements that give dynamics or dry-wipe elements (e.g. for the menu, event plan, etc.). For outdoor marketing activities, it is also worth checking out external wallswhich are a unique attraction for recipients during various events.

  • Inside

Advertising stands intended for indoor use (e.g. in shops, companies, during fairs) are also very solid and stable. The format, aesthetics and materials used are tailored to the individual needs of customers. There are various configurations of racks, e.g. one-sided, two-sided and totems. Otherwise indoor advertising stands there are also more sophisticated options, such as photo walls, mega walls, sails, cubes or display stands.

How to use stands to promote your company?

Depending on individual preferences and the location of the rack, you can choose the best option. At Brooklyn.pl, based on our experience, we advise clients on which advertising stands will be the best for your arrangement. Advertising stands can be used both in the company's headquarters (e.g. office, shop) and during various events - e.g. trade fairs, exhibitions, conferences, festivals, balls, charity events, open days, etc.

What should advertising stands look like? Much depends on what role they play. Nevertheless, it is worth sticking to the visual identity of the company so that all marketing messages are consistent with the brand. In addition, the readability and unambiguity of messages is important.

Let's also not forget about visual issues. Stands promoting the brand should attract the attention of recipients, keep their eyesight and fulfill their task (e.g. inform, entertain, encourage action). It is also good if they allow you to obtain additional information about the brand, so we recommend placing website details, a QR code or pockets for leaflets or advertising gadgets that interested parties can take with them.

Where to look for specialists in advertising stands?

It is worth ordering advertising stands to experts who carry out projects in various formats, and at the same time use the best quality materials for this purpose. Undoubtedly, stands are subjected to various external factors, so only their solidity and stability are able to ensure safety and durability. In addition, advertising stand specialists know well how individual solutions work in given situations and are able to advise that the customer is actually satisfied with their implementation. At Brooklyn.pl, we have been providing our customers with visually attractive, modern, very durable advertising stands for many years and we are always happy to help. Even if you have an unusual idea - it's worth contacting us, because we always do our best to help and meet the challenges we face. We invite you to cooperate with our experts!

Date of publication: May 31, 2023