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Types of outdoor advertising and its advantages

Outdoor advertising is an effective way to reach potential customers with your offer. It is used in virtually every industry - trade and all kinds of services. Various forms and locations of outdoor advertising are available. Which one to choose? What are the advantages of such an investment? Check out the guide prepared by experts from Brooklyn.pl!

Types of outdoor advertising

Outdoor advertising is any advertisement that is located outdoors. It can take various forms of marketing messages - the goal is for them to reach customers outside their place of residence, the Internet, television or radio.

Outdoor advertising is characterized by unobtrusiveness and respect for consumer privacy. The recipient decides whether he will devote his time to familiarize himself with the offer. High-quality marketing messages should harmoniously cooperate with the environment - not disturb its aesthetics, and at the same time effectively attract attention.

What are the types of outdoor advertising? There are quite a lot of them, so regardless of the type of business, location or individual needs, every entrepreneur will find an option for themselves.

  • Billboards - a special large-format advertising space. It can be traditional or in the form of a multimedia screen. Placed in the right place, they will be visible to many passers-by from a distance of up to 50-100 meters. Their drawback is the relatively high price of implementation (as well as renting space), and the fact that they often disturb the aesthetics of the surroundings.
  • Advertising banners - outdoor advertisements smaller than billboards, which can be placed, for example, on a fence or a building. If they are effective, with a clear message and creative, they can effectively catch the attention of recipients.
  • Outdoor advertising stands – they arouse interest, convey the desired content and do not go unnoticed when they are in the right location. According to your needs, you can choose one-sided outdoor advertising standsAnd two-sided outdoor stands. A well-thought-out design can last for several years.
  • Screens - technology is also moving forward in the field of outdoor advertising. Ubiquitous advertisements can be used for advertising purposes - e.g. on ATM screens, in buses, trains, at bus stops.
  • Mobile advertisements - the carrier of information and messages are vehicles, e.g. cars, trailers, rickshaws and others.

Advantages of outdoor advertising

The key advantage of outdoor advertising is its wide reach. Every person passing by a marketing message can become the addressee of the advertisement. The better the location, the larger the audience will be. In addition, modern products from the outdoor advertising sector are made of modern, extremely resistant to external factors, thanks to which such advertising can work for years. Considering the wide range, it is safe to say that the cost of creating such an advertisement is not high.

Outdoor advertising - what is worth investing in?

Outdoor advertisements are placed so that they are clearly visible, but also in locations where people from the brand's target group move.

For example, near academic campuses, it is worth designing advertisements dedicated to young people (e.g. student trips, energy drinks) - they can be, for example, creative, outdoor advertising walls or outdoor stands.

Near churches or marketplaces, advertisements dedicated to the elderly (e.g. a rehabilitation clinic, a store with devotional items or haberdashery) will work well - e.g. in the form of clearly visible billboards, advertising banners.

In places of tourist clusters, the optimal choice will be advertisements that will encourage visitors to visit a given location (e.g. restaurant, swimming pool, escape room) - e.g. screens in public transport, billboards on buildings, outdoor advertising stands in front of service points.

Publication date: March 10, 2023