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What to look for when choosing indoor advertising stands

Advertising displays, stands, stands, totems and other products that are used in interiors to display advertisements in various forms are a very effective marketing tool. However, it is important to choose the best solution for the chosen goal. What to look for when choosing indoor advertising stands? Check out our guide!

How to choose indoor advertising stands?

In order to stand out from the competition, build recognition and increase sales, you need to take well-thought-out marketing activities. One of the solutions is the purchase of indoor advertising stands, which will be perfect in many situations - at the company's headquarters or its branches, at trade fairs, conferences and in many other places where people potentially interested in the services we offer may be present. Unfortunately, their choice may be a bit problematic, so we suggest how to choose internal advertising stands.

  • The advertising stand must be interesting - it should have colors appropriate to the brand, be dynamic, intriguing, encouraging to get acquainted with it. The more effectively it attracts attention, the greater the chance of achieving the goal (e.g. reaching for a leaflet, entering the website, making an appointment, buying a product, etc.).
  • Appropriate type - the type of stand should be adapted to individual needs or conditions in the place where it is to be placed. Brooklyn offers numerous proposals:

- indoor advertising stands, among others stand'ard, stand-up, big stand, photostand eco;

- two-sided indoor stands;

- totems (trihedral, tetrahedral, rectangular);

– others, e.g. a photo wall, a mega wall, a sail and an exhibition stand.

Don't know what to choose? Our experts, after getting to know your needs, will advise and indicate the best solution for your business.

  • Quality and Durability – While indoor display stands are not subjected to as many factors as outdoor display stands, they also need to be sturdy. Passers-by can knock them over, hook or damage them, so the higher quality the rack, the longer it will enjoy its functionality.

Advantages of indoor advertising stands

The key advantages of indoor advertising stands are the low cost of this form of advertising, easy accessibility and versatile use. The prices of advertising stands are incomparably lower than the amounts that apply for, for example, promotional materials in the media or billboards. The advantage of indoor advertising stands is also the fact that they are durable and can be used in many situations, giving a wide field for advertising services.

It is especially worth paying attention to indoor racks in places where customers make purchasing decisions (e.g. advertising a product in a grocery store) or where they have a lot of time (e.g. waiting in line at the bank, doctor, hairdresser). However, it is extremely important that the racks are not intrusive and do not introduce visual or information chaos. They are supposed to attract attention and help achieve the intended goal.

Where to look for specialists?

The purchase of advertising stands, whether indoor or outdoor, requires finding the right contractor. Aspects such as quality, delivery time, price and delivery play an extremely important role. Depending on the intended use or the chosen solution, it is important that the contractor is able to advise and propose the most advantageous variant. At Brooklyn.pl, we have many years of experience, and our clients are happy to come back to us with new ideas and projects. Want to know more? Feel free to contact us!

Publication date: January 21, 2023