Entrepreneurs from many industries are wondering how to reach customers, and at the same time how to distinguish their products and services from the competition. Currently, the trends are primarily internet marketing, but it is not worth completely giving up on outdoor marketing, which can provide a number of measurable benefits with a small financial outlay. How do outdoor stands work as business advertising? Let's check.
In which business is it worth using outdoor stands?
Advertising stands are a great marketing tool. They can be used to attract the customer's attention, inform him about the offer, interest in products and services or convey other messages important for the brand.
Thus, it can be concluded that there are really many businesses in which outdoor stands can be used - these are actually all companies dealing in trade or providing services, but not only. Companies from many different industries decide on stands and use them to convey information about their brand - e.g. during fairs, conferences, events and other events, but also e.g. near the company's headquarters or its branches.
Outdoor advertising stands we recommend, among others stationary stores, brands selling their food products, manufactures and craftsmen, as well as numerous service providers (e.g. insurance companies, hairdressers, exchange offices, driving schools, language schools, etc.). There are no restrictions here.
What to consider when choosing stands?
Outdoor advertising stands are great for business advertising, provided that they are properly selected and match the brand. First of all, we recommend that you carefully consider the purpose of a given stand - e.g. inform about a nearby shop or service point, promote products or services and support their sale, inform about current promotional campaigns, encourage to take specific actions (e.g. visit on the website of the online store, participation in the event). Messages must be clear and understandable, as well as visually attractive.
The task of the stands is to catch the attention of the recipients, while remembering about their safety - they should be solid and placed in such a way that they do not expose anyone to tripping or falling. Therefore, we recommend using solutions dedicated to outdoor applications, thanks to which the risk of being blown away by the wind or damaged by rain, low temperatures or strong sunlight is minimised.
Pros of investing in outdoor stands
Investing in outdoor stands is one of the low-budget ways to focus customer attention with a high conversion rate at the same time. The key to success is to think carefully about the choice and decide on solutions that will translate into effects. It is therefore worth contacting experts who have been creating such projects for years and will advise you already at the design stage. The offer is wide. At Brooklyn.pl, we offer a lot of variants - e.g. one-sided outdoor advertising stands or two-sided outdoor standsas well as a whole range of other solutions, including indoor advertising stands, racks, displays, totems, walls and many others. A well-chosen option is a chance to record positive results of a given campaign. Have questions? Feel free to contact us!
